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27 Ideas to Break Your Creative Slump

contentmarketinginstitute.com | Author: Ann Gynn
“When are you going to start?” Blink.

How to Brainstorm and Prioritize Your Best Content Ideas

contentmarketinginstitute.com | Author: Garrett Moon
How does your team prioritize marketing projects?

5 Steps to Find Your Brand Voice

contentmarketinginstitute.com | Author: Erika Heald
Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one.

3 Keyword Research Trends to Reshape Your Content Optimization

contentmarketinginstitute.com | Author: Ann Smarty
No matter what your content marketing strategy is, keyword research is the fuel.

4 Tips for Engaging Instagram Content [Examples]

contentmarketinginstitute.com | Author: Shane Barker
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?

Falling Behind Your Competitors? Build a Content Brand

contentmarketinginstitute.com | Author: Marcia Riefer Johnston
“It’s 2018. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas.

7 Powerful Tools to Automate Tedious Content Marketing Tasks

contentmarketinginstitute.com | Author: Bill Widmer
You know what every content marketer loves?

Are Personas Just a Nicer Word for Stereotypes?

contentmarketinginstitute.com | Author: Ann Gynn
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities.

Road Map to Success: Content Distribution Essentials That Win Eyeballs

contentmarketinginstitute.com | Author: Jodi Harris
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices.

5 Steps to Strategically Reboot Your Brand’s Content Marketing

contentmarketinginstitute.com | Author: Mat Zucker
Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

How to Create Unified Content That Works in Diverse Global Markets [Examples]

contentmarketinginstitute.com | Author: Marcia Riefer Johnston
If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.

Dataviz: A Critical Skill for Modern Marketers

contentmarketinginstitute.com | Author: Clare McDermott
A decade ago a friend bought me a copy of Edward Tufte’s iconic book Beautiful Evidence.

An Alternative Approach to Developing Content Marketing Personas

contentmarketinginstitute.com | Author: Robert Rose
Audiences are not just buyers.

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

contentmarketinginstitute.com | Author: Mike Murray
I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way.

How to Use Non-Obvious Thinking to Create Better Content

contentmarketinginstitute.com | Author: Kim Moutsos
“We’re in the middle of a believability crisis.”

Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

contentmarketinginstitute.com | Author: Marcia Riefer Johnston
“Technology is outpacing our ability to comprehend what we can do with it.”

Thinking of Creating Original Research? 8 Things to Consider

contentmarketinginstitute.com | Author: Lisa Murton Beets
If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started.

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

contentmarketinginstitute.com | Author: Chad Pollitt
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers.

News Powerhouse Gives Pointers for Great Content

contentmarketinginstitute.com | Author: Marcia Riefer Johnston
What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “freaking love.”

Conversational Content: How to Market Through Text Messaging and Chatbots

contentmarketinginstitute.com | Author: Chris Frascella
Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.